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Tag Archives: Peter Murchland
One of the problems with capability maps
Last evening I was with Alan Crawley of Optima Partners (specialists in marketing function transformation) talking about marketing operating models. A most stimulating discussion. Parallel to this I have been in a LinkedIn discussion with Peter Murchland about capability maps. … Continue reading
Posted in Capabilities
Tagged ashridge, capabilities, capability maps, marketing, Peter Murchland
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Ashridge on Operating Models 