Tag Archives: marketing

One of the problems with capability maps

Posted on June 14, 2018 by Andrew Campbell

Last evening I was with Alan Crawley of Optima Partners (specialists in marketing function transformation) talking about marketing operating models.  A most stimulating discussion.   Parallel to this I have been in a LinkedIn discussion with Peter Murchland about capability maps.  … Continue reading →

Posted in Capabilities | Tagged , , , , | 30 Comments

What is functional alignment in an operating model

Posted on February 21, 2016 by Andrew Campbell

I have cut and pasted below a bit of an interview by Martha Heller of CIO with Jim BuBois, CIO Microsoft.  I hope I am not transgressing copyright!   But what Jim says is such a good example of IT being … Continue reading →

Posted in functional alignment | Tagged , , , , , | Leave a comment