Tag Archives: marketing

One of the problems with capability maps

Last evening I was with Alan Crawley of Optima Partners (specialists in marketing function transformation) talking about marketing operating models.  A most stimulating discussion.   Parallel to this I have been in a LinkedIn discussion with Peter Murchland about capability maps.  … Continue reading

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What is functional alignment in an operating model

I have cut and pasted below a bit of an interview by Martha Heller of CIO with Jim BuBois, CIO Microsoft.  I hope I am not transgressing copyright!   But what Jim says is such a good example of IT being … Continue reading

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