Tag Archives: ashridge

One of the problems with capability maps

Posted on June 14, 2018 by Andrew Campbell

Last evening I was with Alan Crawley of Optima Partners (specialists in marketing function transformation) talking about marketing operating models.  A most stimulating discussion.   Parallel to this I have been in a LinkedIn discussion with Peter Murchland about capability maps.  … Continue reading →

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Posted in Capabilities | Tagged , , , , | 30 Comments

Value chains, IT4IT and reference models

Posted on December 21, 2016 by Andrew Campbell

I have recently had a most rewarding exchange with Mark Smalley, who is part of a group working on IT4IT (this includes an information architecture to help IT tools interact with each other and a reference model – “an IT … Continue reading →

Posted in Enterprise architects and operating models, Value chain, Value proposition | Tagged , , , , , , , , , | 3 Comments

Tips for designing target operating models

Posted on March 17, 2014 by Andrew Campbell

This video describes six tips to help you with designing operating models.   I think you will get more from reading the blogs in this blog than from watching the video,  but if you prefer the human touch, the video will … Continue reading →

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